نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسنده English
This research is focused on two important subjects in human sciences. One is culture which is as old as human’s social life, and the other is artificial intelligence (AI), a prominent contemporary topic. It aims to analyze how Iranian culture is represented in cyberspace, and introduces cultural metaphor for Iranians based on the data obtained using AI. To do so, cultural linguistics (Sharifian, 2017), and 6 imensions Hofstede model (2010) are used as theoretical bases. AI accesses big data comprising Persian and English texts related to Iranian culture in cyberspace to identify cultural metaphors. Identifying Iranian cultural metaphor, using AI and big data, as well as the analysis framework, are the innovations of this research. To uncover the cultural metaphor, 5 prompts in Persian and English are used to communicate with AI, namely Chat GPT4, Gemini, and Claud 2. Based on the analyzing and comparing the data obtained, Persian carpet, Taarof, and Saadi’s poem “The Children of Adam” can be considered the most prominent Iranian cultural metaphors. Analyzing these metaphors through the lens of the Hofstede model reveals that Iranian culture emphasizes power distance, collectivism, and long-term orientation.
کلیدواژهها English